FORMATION OF WATERFORD WOMEN’S FC
Waterford, Ireland – December 5th, 2024 – Hess Sports Group and Waterford Football Club are thrilled to announce their partnership in establishing Waterford Women’s, the first-ever Women’s Premier Division female football club in Waterford.
Emily Edmonstone, Director of Hess Sports Group, expressed her enthusiasm for this groundbreaking venture: “I am very proud to be adding football to our sports portfolio. We believe in empowering women, and having the opportunity to start a female football club in Ireland does not only fill me with joy, I am immensely proud. I want to make sure we do the ladies playing justice, but of course also the community in Waterford and Ireland as a whole. Empowering the community and enabling the community to be involved is incredibly important to us. I look forward to working together with the people of Waterford to make sure this new team will be an inspiration to Waterford and that the people of Waterford are as proud of it as we are.”
Group CEO Steve Curwood also spoke on his delight about this latest historic news for the club: “This is the first women’s team for Waterford FC. Historically, teams like Benfica W.S.C., based in Waterford, significantly contributed to women’s football by competing in national tournaments and raising the sport’s profile in Ireland during the 1980s and 1990s. Now, the formation of Waterford Women’s marks an exciting new chapter. It aims to inspire future generations of female footballers while reinforcing the clubs community wide commitment to women and girls football. This milestone represents a pivotal step in the club’s evolution, positioning it as a key contributor to the growth of the women’s game.”
Under this new agreement, Hess Sports Group will hold a majority stake (75%) in the newly formed company created for the team with Power Grade Limited (owners of Waterford Football Club) owning 25%.
Media contact Waterford FC
Killian McHale
Media Officer
Commercial contact Waterford FC
Tony Kelly
Commercial Manager
Media contact Hess Sports Group
Janine Hess
Head of Marketing & Communications
About Hess Sports Group
Hess Sports Group, a subsidiary of Hess Enterprises, and is engaged in women’s professional sports through Hess Cycling Team and Hess Football. Dedicated to promoting and supporting various sports disciplines worldwide. With a focus on empowering athletes and fostering community engagement, Hess Sports Group is committed to excellence in sports and female empowerment.
For more information, please visit www.hesssportsgroup.com.
HESS CYCLING TEAM ANNOUNCES NEW RIDER AND STAFF LINE-UP FOR 2025 SEASON
London, December 3rd, 2024 – Hess Cycling Team is thrilled to announce its new roster of riders and staff for the upcoming 2025 season. Competing at the Continental Level, the team is setting its sights on the Tour de France Femmes in 2026, with the ultimate goal of reaching the Women’s World Tour Team within the next three years.
New Riders:
• Natalie Quinn (USA)
• Betty Hasse (USA)
• Elena Wu-Yan (USA)
• Danique Braam (Netherlands)
• Elisabeth Ebras (Estonia)
• Laura Lizette Sander (Estonia)
• Esther Wong (Ireland)
• Maeve Plouffe (Australia)
• Kate Richardson (United Kingdom)
We are excited to continue with the following riders from the 2024 season:
• Alice McWilliam (United Kingdom)
• Grace Lister (United Kingdom)
• Holly Ramsey (United Kingdom)
• Laura Süssemilch (Germany)
• Liv Wenzel (Luxembourg)
Staff:
• Pirmin Lang – Team Manager (Switzerland)
• Kristen Arnold – Performance Manager (USA)
The staff and the team will be supported by the management of Hess Enterprises under the lead of Emily Edmonstone, Director of Hess Sports Group.
Hess Enterprises and Hess Cycling are committed to growing women’s sport and cycling. They aim to win on the road while elevating the awareness and commercial viability of women’s cycling to new heights. Hess Cycling Team is dedicated to taking their positive, inclusive, and accessible philosophies beyond the peloton. They strive to inspire women to push their limits, share their journey, and prove what is possible with dedication, passion, and a burning desire to always improve.
In addition, Hess Cycling Team is excited to announce that they will be attending several key races in the USA throughout the 2025 season. This will not only provide valuable racing experience for the team but also help to build a strong presence in the American cycling community. The team’s mission is to be among the best, breaking new ground by continuously improving and reaching their peak. They emphasise transparency and openness, inviting fans to share in their journey, learn with them, and be inspired to push harder, faster, and stronger.
Emily Edmonstone, Director of Hess Sports Group, commented: “We are incredibly proud to have such a dynamic team of riders and staff for the 2025 season. Their dedication and passion are truly inspiring. I am convinced that 2025 will bring many successes both on and off the road, as we continue to push the boundaries of what is possible in women’s cycling.”
For Hess Cycling Team it is about more than just success and glory. It’s about the journey, camaraderie, and shared passion for this incredible sport.
For more information, please contact: Janine Hess, Head of Marketing & Communications, Hess Enterprises – jh@hess-enterprises.com
About Hess Cycling Team: Hess Cycling Team competes at the Continental Level with aspirations to join the Women’s World Tour Team. Supported by Hess Enterprises, the team is dedicated to promoting women’s cycling and inspiring the next generation of cyclists.
Rolf Hess (Founder Hess Cycling Team) & Maeve McMahon (President of OFX EMEA)
Photo credit: Harry Adams
HESS CYCLING TEAM PARTNERS WITH OFX
Hess Cycling Team Announces Sponsorship Deal with OFX
London, 4th October 2024 – Hess Cycling Team is thrilled to announce a new three-year sponsorship agreement with OFX, a global leader in international money transfers. This partnership marks a significant milestone for both organisations, combining the dynamic energy of competitive cycling with the innovative financial solutions provided by OFX.
Under this new agreement, OFX will become the main sponsor of the Hess Cycling Team, supporting the team’s endeavors in national and international competitions. The sponsorship will provide the team with essential financial backing to enhance their performance and achieve new heights in the cycling world. OFX will provide foreign exchange and payment services to Hess Sports Group, helping them securely send and receive money, without excessive bank fees.
“We are incredibly excited to partner with OFX,” said Rolf Hess, owner of Hess Cycling Team. “Their commitment to excellence and innovation aligns perfectly with our team’s values and goals. This sponsorship will not only help us compete at the highest levels but also inspire our athletes to push their limits and achieve their best.”
OFX, known for its fast and secure global payment services, sees this partnership as an opportunity to engage with a broader audience and support the growth of cycling as a sport. “We’re delighted to support the Hess Sports Group and Hess Cycling, an all-female team that aligns with our values of diversity and inclusion” said Maeve McMahon, President of OFX EMEA. “OFX helps businesses grow by working with them, supporting them with exceptional customer service. We’re looking forward to helping Hess Cycling go from strength to strength.”
The Hess Cycling Team is gearing up for a new season and is ready to kick off 2025 with OFX by their side. With OFX’s support, the team is set to make a significant impact in upcoming races and is proud to represent OFX.
Media contact OFX
Curt Brooker
Senior Marketing Manager EMEA
curt.brooker@ofx.com
About OFX
OFX moves money globally for businesses and individuals. OFX is authorised by both the Financial Conduct Authority (Firm Ref. No. 902028) and by the Central Bank of Ireland (Firm Ref. No. C190174) as an Electronic Money Institution, and has been listed on the ASX in Sydney, Australia since 2013. We are regulated by over 50 regulators globally. With 700+ employees globally, we have offices in London, Dublin, Sydney, Auckland, Hong Kong, Singapore, Toronto and San Francisco. We’re part of the same local communities as our clients, while being connected to the global OFX network.
For more information about OFX and its international payment solutions, visit https://www.ofx.com/.
Media contact Hess Sports Group
Janine Hess
Head of Marketing & Communications
About Hess Sports Group & Hess Cycling Team
Hess Cycling Team was founded in 2023 and competes in the UCI Continental Tour. Hess Cycling Team is part of Hess Sports Group, a subsidiary of Hess Enterprises, and is engaged in women’s professional sports through Hess Cycling Team, Hess Football and many more exciting projects in the pipeline.
For more information, please visit our Hess Sports Group page.
RIDE TO GLORY
Hess Sports Group Releases New YouTube Documentary
July, 2024: Hess Entertainment and Hess Sports Group are thrilled to announce the release of their captivating YouTube documentary series, “Ride to Glory” This series delves into the lives of two remarkable cyclists, Sara (Italy) and Laura (Germany), as they navigate the challenges of professional cycling.
About the Documentary: “Ride to Glory” provides an intimate look at the trials and tribulations faced by Sara and Laura both on and off the road. From grueling training sessions to personal sacrifices, viewers can really appreciate the dedication Sara and Laura invest into their sport. The series captures the essence of their passion, determination, and camaraderie.
Meet the Cyclists:
• Sara (Italy): A young and determined cyclist from Majano, Italy, Sara’s journey is marked by perseverance. We gains insight into the life of a professional cyclist and what it means to follow your dream.
• Laura (Germany): Laura’s story is one of resilience and ambition. At 26 years she has faced many obstacles and has always bounced back and never given up. As she gears up for the Olympics in Paris, her commitment to excellence shines through.
Episodes on YouTube: The documentary series comprises two episodes, each telling different stories from our athletes’ lives. From adrenaline-pumping races to quiet moments of reflection, “Ride to Glory“ is interesting to watch not only for cycling enthusiasts but for anybody interested to learn about the cycling world. Tune in to the Hess Enterprises YouTube channel to watch the episodes unfold.
For media inquiries, interviews, or additional information, please contact:
Janine Hess, Head of Marketing & Communications (jh@hess-entertainment.com)
About Hess Entertainment: Hess Entertainment focuses on film, music, documentary and other projects committed to telling extraordinary stories. This documentary will be their first documentary series Hess Entertainment co-produces. Hess Entertainment is owned by Hess Enterprises, a family-owned company based in London, operating a portfolio of companies in sectors that include luxury goods, beauty, sports, entertainment, and beverages.
About Hess Sports Group: Hess Sports Group, a subsidiary of Hess Enterprises, is engaged in women’s professional sports through Hess Cycling Team, Hess Football and many more exciting projects in the pipeline. Hess Cycling Team founded in 2023 competing in the UCI Continental Tour and now competing in World Tour races. Hess Football will be acquiring female football teams in the UK/EU in the upcoming months. Following our principles, Hess Sports Group offers professional athletes long term partnerships which include the development of their sports career, further education as well as commercial platforms for their life after cycling and football. We are
proud to say that this approach is unknown in the sports world today.
HESS SPORTS GROUP
FORMATION OF WATERFORD WOMEN’S FC
Waterford, Ireland – December 5th, 2024 – Hess Sports Group and Waterford Football Club are thrilled to announce their partnership in establishing Waterford Women’s, the first-ever Women’s Premier Division female football club in Waterford.
Emily Edmonstone, Director of Hess Sports Group, expressed her enthusiasm for this groundbreaking venture: “I am very proud to be adding football to our sports portfolio. We believe in empowering women, and having the opportunity to start a female football club in Ireland does not only fill me with joy, I am immensely proud. I want to make sure we do the ladies playing justice, but of course also the community in Waterford and Ireland as a whole. Empowering the community and enabling the community to be involved is incredibly important to us. I look forward to working together with the people of Waterford to make sure this new team will be an inspiration to Waterford and that the people of Waterford are as proud of it as we are.”
Group CEO Steve Curwood also spoke on his delight about this latest historic news for the club: “This is the first women’s team for Waterford FC. Historically, teams like Benfica W.S.C., based in Waterford, significantly contributed to women’s football by competing in national tournaments and raising the sport’s profile in Ireland during the 1980s and 1990s. Now, the formation of Waterford Women’s marks an exciting new chapter. It aims to inspire future generations of female footballers while reinforcing the clubs community wide commitment to women and girls football. This milestone represents a pivotal step in the club’s evolution, positioning it as a key contributor to the growth of the women’s game.”
Under this new agreement, Hess Sports Group will hold a majority stake (75%) in the newly formed company created for the team with Power Grade Limited (owners of Waterford Football Club) owning 25%.
Media contact Waterford FC
Killian McHale
Media Officer
Commercial contact Waterford FC
Tony Kelly
Commercial Manager
Media contact Hess Sports Group
Janine Hess
Head of Marketing & Communications
About Hess Sports Group
Hess Sports Group, a subsidiary of Hess Enterprises, and is engaged in women’s professional sports through Hess Cycling Team and Hess Football. Dedicated to promoting and supporting various sports disciplines worldwide. With a focus on empowering athletes and fostering community engagement, Hess Sports Group is committed to excellence in sports and female empowerment.
For more information, please visit www.hesssportsgroup.com.
HESS CYCLING TEAM ANNOUNCES NEW RIDER AND STAFF LINE-UP FOR 2025 SEASON
London, December 3rd, 2024 – Hess Cycling Team is thrilled to announce its new roster of riders and staff for the upcoming 2025 season. Competing at the Continental Level, the team is setting its sights on the Tour de France Femmes in 2026, with the ultimate goal of reaching the Women’s World Tour Team within the next three years.
New Riders:
• Natalie Quinn (USA)
• Betty Hasse (USA)
• Elena Wu-Yan (USA)
• Danique Braam (Netherlands)
• Elisabeth Ebras (Estonia)
• Laura Lizette Sander (Estonia)
• Esther Wong (Ireland)
• Maeve Plouffe (Australia)
• Kate Richardson (United Kingdom)
We are excited to continue with the following riders from the 2024 season:
• Alice McWilliam (United Kingdom)
• Grace Lister (United Kingdom)
• Holly Ramsey (United Kingdom)
• Laura Süssemilch (Germany)
• Liv Wenzel (Luxembourg)
Staff:
• Pirmin Lang – Team Manager (Switzerland)
• Kristen Arnold – Performance Manager (USA)
The staff and the team will be supported by the management of Hess Enterprises under the lead of Emily Edmonstone, Director of Hess Sports Group.
Hess Enterprises and Hess Cycling are committed to growing women’s sport and cycling. They aim to win on the road while elevating the awareness and commercial viability of women’s cycling to new heights. Hess Cycling Team is dedicated to taking their positive, inclusive, and accessible philosophies beyond the peloton. They strive to inspire women to push their limits, share their journey, and prove what is possible with dedication, passion, and a burning desire to always improve.
In addition, Hess Cycling Team is excited to announce that they will be attending several key races in the USA throughout the 2025 season. This will not only provide valuable racing experience for the team but also help to build a strong presence in the American cycling community. The team’s mission is to be among the best, breaking new ground by continuously improving and reaching their peak. They emphasise transparency and openness, inviting fans to share in their journey, learn with them, and be inspired to push harder, faster, and stronger.
Emily Edmonstone, Director of Hess Sports Group, commented: “We are incredibly proud to have such a dynamic team of riders and staff for the 2025 season. Their dedication and passion are truly inspiring. I am convinced that 2025 will bring many successes both on and off the road, as we continue to push the boundaries of what is possible in women’s cycling.”
For Hess Cycling Team it is about more than just success and glory. It’s about the journey, camaraderie, and shared passion for this incredible sport.
For more information, please contact: Janine Hess, Head of Marketing & Communications, Hess Enterprises – jh@hess-enterprises.com
About Hess Cycling Team: Hess Cycling Team competes at the Continental Level with aspirations to join the Women’s World Tour Team. Supported by Hess Enterprises, the team is dedicated to promoting women’s cycling and inspiring the next generation of cyclists.
HESS CYCLING TEAM PARTNERS WITH OFX
Hess Cycling Team Announces Sponsorship Deal with OFX
London, 4th October 2024 – Hess Cycling Team is thrilled to announce a new three-year sponsorship agreement with OFX, a global leader in international money transfers. This partnership marks a significant milestone for both organisations, combining the dynamic energy of competitive cycling with the innovative financial solutions provided by OFX.
Under this new agreement, OFX will become the main sponsor of the Hess Cycling Team, supporting the team’s endeavors in national and international competitions. The sponsorship will provide the team with essential financial backing to enhance their performance and achieve new heights in the cycling world. OFX will provide foreign exchange and payment services to Hess Sports Group, helping them securely send and receive money, without excessive bank fees.
“We are incredibly excited to partner with OFX,” said Rolf Hess, owner of Hess Cycling Team. “Their commitment to excellence and innovation aligns perfectly with our team’s values and goals. This sponsorship will not only help us compete at the highest levels but also inspire our athletes to push their limits and achieve their best.”
OFX, known for its fast and secure global payment services, sees this partnership as an opportunity to engage with a broader audience and support the growth of cycling as a sport. “We’re delighted to support the Hess Sports Group and Hess Cycling, an all-female team that aligns with our values of diversity and inclusion” said Maeve McMahon, President of OFX EMEA. “OFX helps businesses grow by working with them, supporting them with exceptional customer service. We’re looking forward to helping Hess Cycling go from strength to strength.”
The Hess Cycling Team is gearing up for a new season and is ready to kick off 2025 with OFX by their side. With OFX’s support, the team is set to make a significant impact in upcoming races and is proud to represent OFX.
Media contact OFX
Curt Brooker
Senior Marketing Manager EMEA
curt.brooker@ofx.com
About OFX
OFX moves money globally for businesses and individuals. OFX is authorised by both the Financial Conduct Authority (Firm Ref. No. 902028) and by the Central Bank of Ireland (Firm Ref. No. C190174) as an Electronic Money Institution, and has been listed on the ASX in Sydney, Australia since 2013. We are regulated by over 50 regulators globally. With 700+ employees globally, we have offices in London, Dublin, Sydney, Auckland, Hong Kong, Singapore, Toronto and San Francisco. We’re part of the same local communities as our clients, while being connected to the global OFX network.
For more information about OFX and its international payment solutions, visit https://www.ofx.com/.
Media contact Hess Sports Group
Janine Hess
Head of Marketing & Communications
About Hess Sports Group & Hess Cycling Team
Hess Cycling Team was founded in 2023 and competes in the UCI Continental Tour. Hess Cycling Team is part of Hess Sports Group, a subsidiary of Hess Enterprises, and is engaged in women’s professional sports through Hess Cycling Team, Hess Football and many more exciting projects in the pipeline.
For more information, please visit our Hess Sports Group page.
RIDE TO GLORY
Hess Sports Group Releases New YouTube Documentary
July, 2024: Hess Entertainment and Hess Sports Group are thrilled to announce the release of their captivating YouTube documentary series, “Ride to Glory” This series delves into the lives of two remarkable cyclists, Sara (Italy) and Laura (Germany), as they navigate the challenges of professional cycling.
About the Documentary: “Ride to Glory” provides an intimate look at the trials and tribulations faced by Sara and Laura both on and off the road. From grueling training sessions to personal sacrifices, viewers can really appreciate the dedication Sara and Laura invest into their sport. The series captures the essence of their passion, determination, and camaraderie.
Meet the Cyclists:
• Sara (Italy): A young and determined cyclist from Majano, Italy, Sara’s journey is marked by perseverance. We gains insight into the life of a professional cyclist and what it means to follow your dream.
• Laura (Germany): Laura’s story is one of resilience and ambition. At 26 years she has faced many obstacles and has always bounced back and never given up. As she gears up for the Olympics in Paris, her commitment to excellence shines through.
Episodes on YouTube: The documentary series comprises two episodes, each telling different stories from our athletes’ lives. From adrenaline-pumping races to quiet moments of reflection, “Ride to Glory“ is interesting to watch not only for cycling enthusiasts but for anybody interested to learn about the cycling world. Tune in to the Hess Enterprises YouTube channel to watch the episodes unfold.
For media inquiries, interviews, or additional information, please contact:
Janine Hess, Head of Marketing & Communications (jh@hess-entertainment.com)
About Hess Entertainment: Hess Entertainment focuses on film, music, documentary and other projects committed to telling extraordinary stories. This documentary will be their first documentary series Hess Entertainment co-produces. Hess Entertainment is owned by Hess Enterprises, a family-owned company based in London, operating a portfolio of companies in sectors that include luxury goods, beauty, sports, entertainment, and beverages.
About Hess Sports Group: Hess Sports Group, a subsidiary of Hess Enterprises, is engaged in women’s professional sports through Hess Cycling Team, Hess Football and many more exciting projects in the pipeline. Hess Cycling Team founded in 2023 competing in the UCI Continental Tour and now competing in World Tour races. Hess Football will be acquiring female football teams in the UK/EU in the upcoming months. Following our principles, Hess Sports Group offers professional athletes long term partnerships which include the development of their sports career, further education as well as commercial platforms for their life after cycling and football. We are
proud to say that this approach is unknown in the sports world today.

HESS ENTERPRISES